Alan Pardew is likely to argue that Newcastle United were made to pay for chasing the three points against Sunderland, but he may be regretting his choice of substitutes this morning.
With the scores locked at 0-0, Newcastle seemed to roll the dice in the hope of picking up a victory over their local rivals, but they were made to pay for their attacking intentions.
Adam Armstrong, Papiss Cisse and Remy Cabella all came off the substitutes' bench during the latter stages of the contest and Sunderland exploited the gaps that emerged in the Magpies' defence as a result.
In the final minute of the fixture, Sunderland countered on their local rivals and it led to Adam Johnson slamming home a winner.
In hindsight Pardew may be regretting his decision to twist rather than stick, but he would have been praised if it had paid off.
If Pardew had stuck with what he had, Newcastle supporters would likely have criticised him for a lack of ambition, so the experienced boss was in something of a no-win situation.
As a result, the order of his substitutions was more of an oddity than his decision to go for the three points.
While there is a value to using players who understand the meaning of the derby, his choice to give Adam Armstrong half an hour in such a pressure-cooker environment was costly.
Pardew has expressed a desire to trust the club's academy graduates this season, but bringing Armstrong on before Papiss Cisse was surely an error.
Cisse's injury troubles mean that he can be little more than an impact sub, but he is still the side's major goal threat.
The Senegalese international has seven goals in 11 matches this season, but he was only afforded 15 minutes to make an impact against Sunderland.
Armstrong, on the hand, was handed over double this amount of time on the pitch and he did little to suggest that this was the right choice.
The 17-year-old was lively up front and remains a huge talent, but he has not scored for the senior side yet and it was optimistic to think he would open his account against Sunderland.
It may have been a unpredictable decision that Pardew would have taken a lot of acclaim for had Armstrong netted the winner, but the Toon boss is likely to be wishing that he stuck with tried and tested options as he looks back on the match today.