Aston Villa will demand £12 million if they are to allow Ron Vlaar to leave in the January transfer window, according to a report in the Daily Mirror.
Vlaar has been linked with a move to the likes of Arsenal and Manchester United for some time now, but Villa are determined to keep hold of their star centre-back.
The Dutch international's contract expires in the summer, meaning he could be free to leave for nothing, but Paul Lambert's side are not interested in cashing in on the 29-year-old.
United and Arsenal had both thought Vlaar could be a cheap solution to their defensive problems, but it seems their hopes will be dashed by Villa's expensive asking price.
Vlaar isn't expected to sign a new contract at Villa Park, with his wage demands too high for the club to meet, but they clearly feel he is too vital to their Premier League survival bid to risk losing.
The experience of Vlaar is likely to be crucial to the Midlands outfit towards the back end of the campaign and losing someone of his class is the last thing that Lambert needs, given their struggles already this season.
Villa are currently in 13th spot in the Premier League, but they could easily be sucked into a relegation dogfight.