Danny Ings will stay at Burnley until the end of the season as they see little value in selling him in January, according to a report in the Sunderland Echo.
Ings's contract expires in the summer, meaning that a host of Premier League clubs had been hoping to sign him at a cut price, but Burnley feel he is too important to their Premier League survival bid to let go.
The Clarets have weighed up the consequences of selling their top striker and feel that they would be better served by letting his contract run down.
Ings is still only 22-years-old and they would, therefore, be in line for some minimal compensation in the summer if he were to move on.
Burnley's desire to keep hold of Ings is sure to be a blow to the likes of Newcastle United, Aston Villa and Sunderland, who have all been tracking his progress.
The former Bournemouth man has netted five goals in his last eight Premier League games and this form has alerted clubs to his availability ahead of the January transfer window.
Burnley's lack of financial strength in comparison to their rivals in the top flight means that signing a replacement of equal quality would be very tough if they were to let him go.
Sean Dyche would also have to think about the message that selling his star player midway through the season would send out to the rest of the squad and he clearly feels it is too big a risk to take.
Burnley have climbed out of the relegation zone after a good run of form and they will be looking to Ings to keep firing them up the table in the coming weeks.