Cole started the Hammers first three games of the season, but has been restricted to just one start and a place on the substitutes bench since.
The goalscoring form of Diafra Sakho has led the line, whilst Enner Valencia and Andy Carroll - who recently returned from injury - have filled the role of strike partner with aptitude. With Sakho set to leave the club in January to join up with his national teammates for Senegal in the Africa Cup of Nations, Cole may be on the end of more playing time, and he has no plans to leave the Boleyn Ground in the transfer window at the turn of the year.
At the age of 31, and with his contract expiring at the end of the season, Cole is keen to show that he is a valuable asset to Sam Allardyce’s side, and he told the Standard that he will remain professional in his current situation.
“It is a weird feeling,” the former Chelsea forward said. “I am not playing as much as I want but I am a West Ham fan and I want to see us do well. It is about the team, so whether or not I am playing is not a problem.
“You cannot have bad eggs in the changing room. Everyone has their own way of dealing with disappointment and I am not one of those guys [who complains].”
Despite the absence of Sakho over the month of January giving Cole a chance to stake a real claim for a place in the first-team, the forward admitted that no one wants to see the eight-goal star leave the club, having been so vital to the Hammers in their early season rise to fourth place.
Cole continued: “You do not want to see Sakho go away with his country but you need to keep momentum and that is why we have a big squad.
“The manager has explained the situation it to everybody. When I get my chance to step in, I have to make sure I am ready.
“I am in no rush to go anywhere in January, I am at home here. Who wants to leave their home?”