Tottenham Hotspur must not take any risks with the signing of Seydou Doumbia as he could hold the key to their Champions League qualification bid.
Spurs are reportedly in talks with CSKA Moscow over the striker, who has hinted that he would be keen on a move to England, but they are negotiating to get him at a knock-down price.
However, the best course of action would be to forget about his principles and just pay what CSKA are asking for to ensure that they get the jet-heeled front man.
Tottenham are in dire need of a striker in the Doumbia mould and his arrival at White Hart Lane could effectively pay for itself within six months.
Spurs have not played well this season, with a number of their performances lacking any sort of quality, yet they still have a chance to make this campaign a memorable one.
With 16 games played, they are only four points off the top four and have qualified for the quarter-finals of the League Cup, meaning they have a genuine opportunity to secure silverware and a spot in Europe's top competition.
To seize this chance they will need a front man, though, and that is why the January transfer window could prove crucial.
Harry Kane has filled the goalscoring role for the team, but he has looked better as a number 10 than an out-and-out forward and having him alongside a clinical finisher could prove decisive for Spurs' season.
The Premier League features a number of struggling teams this season and the race for fourth place looks very open as a result.
There are a clutch of teams chasing down the final spot and the side who manage to claim it in May are likely to be the ones who cover their weaknesses best in the transfer window.
Tottenham's obvious deficiency is up top and with Doumbia having bagged 10 goals in just 19 games this season he would come into the side full of confidence.
With pace, power and a ruthless edge, his signing would be a huge improvement on what Spurs already have and they cannot afford to spend time pondering over the price, as they need to secure Doumbia's transfer at the earliest possible opportunity.
The Ivorian front man is in demand and by stalling over agreeing a price Spurs don't just risk losing out on a striker, but also a Champions League spot.