Gus Poyet has challenged his struggling strike-force to break into double-figures for the campaign after becoming frustrated with their lack of goals to date.
Steven Fletcher leads the club's scoring charts with four goals, but no other player in the team has hit the back more than two times in the league so far.
The North East outfit's lack of goals have been a major problem and they have picked up just two wins during their first 16 fixtures, as a result.
Although the Black Cats have proven hard to beat - only losing on four occasions - their inability to turn one point into three is starting to aggravate Poyet and the Uruguayan has now publicly spoken of his frustration with his failing strike-force.
“Every season, I started the season thinking if I didn’t score double figures, I wasn’t good enough,” Poyet told the Sunderland Echo.
“Now, the people up front need to find that. You need to find a way and that’s frustrating."
Sunderland's lack of potency in-front of goal was once again evident this weekend as drew 1-1 with West Ham United.
The Black Cats missed a number of presentable opportunities during the match, with Jozy Altidore's close-range particularly memorable, and unless they stop drawing so often then a relegation fight looks a certainty.
At the moment Poyet's men are two points above the bottom-three, but they are unlikely to be able to climb away from the drop-zone unless they start winning with more regularity.
To address this issue Sunderland are expected to bring in a front-man in January, although rumours of who this could be are few and far between.