Argentine sensation Paulo Dybala looks set to snub a move to the Premier League to stay with Palermo.
Club president Mauro Zamparini has been talking up his attacker of late, insisting he is worth as much as £33 million.
He told RaiSport, report TMW: "With the director and with Zamparini we are talking about renewal, I think it will come to an agreement.
"The president said I'm worth €40 million? I do not think about this, my duty is to take the field."
Dybala, 21, currently has a contract until 2016, and could expect a substantial wage increase in a new deal.
He has scored seven goals in 14 starts in Serie A this season.
It may have been too soon for him to take on a large responsibility in attack for Liverpool or Arsenal, and staying put is probably the right move for him now. If either side want him in the future however and he keeps developing, what is certain is that they will have to pay a huge price.