Are Leeds United about to receive another windfall?
Leeds United are being linked with a record breaking sponsorship deal.
The well-supported Championship side are reportedly being offered a large deal by online gaming firm Fruity King.
WinnerSports report: "We can now exclusively confirm that Newcastle United FC are no longer being considered as potential partners and Leeds United FC have emerged as favourites and are now set to be approached and offered a big money investment."
The website add that the deal is being offered ahead of the upcoming 2015/16 season, describing the proposed investment as 'lucrative' and 'record breaking'.
Leeds's current shirt sponsorship deal is with Enterprise Insurance Company Plc, which the club confirmed in 2013 when they renewed their contract, would 'remain on the shirts' until the 2016/17 season.
This would cause a potential problem for any proposed investment next season, unless Leeds decided to re-negotiate their contract with Enterprise. If there is no option which allows them to do this in the contract, it's a legal wrangle owner Massimo Cellino could do without.
Leeds could miss out altogether as a result, with Fruity King reported to be keen in football sponsorship, and Aston Villa have also been approached.
If nothing could be achieved next season, it still bodes well for the club that Leeds are highly sought after by growing brands with money to spend, and it makes sense that under the new ownership the club could look to negotiate a deal different to the one they already have.