Starbucks' CEO: 'We are just getting started'

Starbucks Red Cups

The Starbucks Reserve Roastery and Tasting Room megastore that opened in Seattle on Friday is just the beginning, said CEO Howard Schultz.

"We are just getting started," he told CNBC's "Closing Bell." "Our aspirations are even greater than they ever have been."

Over time, Schultz said the company will open a hundred stores under the new sub-brand "Starbucks Reserve," which strives to offer the "rarest of highest-quality arabica coffees in single varieties."

Don't get too excited, America, because the next planned megastore, coming in 2016, is "somewhere in Asia where we will build in leading global cities this kind of facility," he said.

As for overcrowded stores in the United States, Schultz plans to expand next year a pilot program in Portland, Oregon, with a nationwide rollout of the ability to order and pay using a mobile device as well as receive coffee by delivery.

"I recognize the issues but we're going to continue to work very hard to be the leader in mobile technology within the four walls of our retail stores," he said.

Regardless of new stores or an overwhelming menu, Schultz said the focus of his company remains coffee. As part of achieving that goal, he intends to enhance shareholder value and develop a committed workforce, who will receive above the local minimum wage. Schultz did not comment directly on whether or not he supported a $15 minimum wage.

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"What we're trying to do is build a great, enduring company," he said.

Starbucks closed at a record high of $83.57 a share on Friday, up more than 6 percent for the year.

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