For those currently languishing inside the Premier League relegation zone, positivity remains the order of the day.
They have to keep telling themselves that things will improve, that only 14 games have been played and that there are still 24 to come.
That is 72 points still up for grabs, and history dictates that 40 is usually enough to beat the drop.
On the other side of the coin, though, struggles at this stage suggest it could be a long, hard slog from here as winter takes hold and the hectic festive schedule tests tired legs to the fullest.
Such thoughts need to be put to the back of the mind, though, and those who claim that troubles at Christmas spell disaster in the long run ignored for as long as possible.
Queens Park Rangers defender Steven Caulker is doing his best to drown out the doubters, with the one-cap England international – who suffered relegation with Cardiff City in 2013/14 – maintaining that little should be read into league standings at this early stage of the campaign.
He said: “I think this is a much stronger team than the one I was part of last year. We had a good team at Cardiff, but it was a shame that with the change of manager we struggled to find form after that. We dropped from something like 12th to the bottom.
“That was unfortunate, but here we have players and a manager who all have experience which will help us. We have characters out there on the pitch.
“Last year showed how much things change over the course of a long season – I think two of the bottom three teams on Christmas Day stayed up, so where we are at the moment means nothing.
“We have players who know the Premier League and a manager who is very experienced and that is a lot different from Cardiff last year.”
Caulker’s comments should be taken with a pinch salt as he is hardly going to say that the writing is on the wall and that QPR are destined for the drop.
Those battling away in the top-flight basement will continue to put on a positive display in public, even if doubts are beginning to creep in.
As mentioned, though, there is still a long way to go and anything is possible.
QPR may only have 11 points at present, but 34 was enough to keep heads above water last term and there is plenty of time left for Harry Redknapp’s men to try and hit that mark.