It can be difficult when, as a professional footballer of some repute, you wake every morning to find your name splashed across the back pages of national newspapers and trending on social media.
A situation such as this can be particularly tricky when you are perfectly happy where you are and in no hurry to move on.
Juventus defender Leonardo Bonucci finds himself fending off mounting transfer talk at present, with speculation suggesting that he will be on the move in January building by the day.
He is at a loss to explain where such reports have emanated from, with no indication given from his end that he is looking to leave Turin.
It is, however, a matter outside of his control which appears to be fanning the flames.
Contract talks with the reigning Serie A champions have been put on hold as Bonucci searches for a new agent, and an apparent reluctance to commit to fresh terms has led some to believe that he has had his head turned.
Arsenal are among those to have been credited with holding an interest in the 27-year-old Italy international, with Arsene Wenger being urged by a disgruntled Premier League fan base to invest in another proven centre-half.
Bonucci is aware of the rumours, but maintains there is little substance to them and that he is settled in his homeland.
He posted on social media: “A lot has been written and said about my situation. I'm happy at Juve. I only think about the pitch and about winning with these colours. I don't think about my renewal.
“The agent who has represented me over the years has done his job seriously and professionally. I feel fine at Juventus. Forza Juventus to the end!”
Si è scritto e detto tanto sulla mia situazione. Io sto bene alla Juve. Penso solo al campo e a vincere con quest... http://t.co/okngbvoUMy— Leonardo Bonucci (@bonucci_leo19) December 2, 2014
Bonucci remains tied to his current employers until 2017, so there is no need to rush extension discussions.
He has also made more first-team appearances for Juve this season than any other player, suggesting that they are reading little into the exit gossip.
Transfer windows are a law unto themselves, though, and virtually anything could happen in January.
Were an offer to be put on the table, then buyers, sellers and Bonucci would have important decisions to make about his value to the cause and what he wants to do with his career as he approaches his peak.