Having contributed six goals and two assists for Palermo, it was only a matter of time before Paulo Dybala attracted interest from other clubs - especially after being compared to his compatriot Lionel Messi.
The 21-year-old, who was also labeled as the next Sergio Aguero during his time in Argentina with Instituto, has now been linked with moves to Arsenal, Napoli and PSG; and the reported asking price appears to be growing by the week.
It started out at around £20m in early November, before reports suggested that it would take £35m to convince Palermo to sell their star player.
Now though, their controversial owner Maurizio Zamparini says that Dybala is worth up to €50m (£40m), which should see him stay for some time yet.
"No-one has met with me about Paulo Dybala," Zamparini said. "€42m? Maybe I’ll say no… €42m might not be enough. Let’s see if that moves PSG.
"Dybala at the moment is worth too much even for De Laurentiis’ Napoli. His price tag is between €42m and €50m. I think he’ll stay one more year with us if he listens to my advice," he added. "We’re talking about renewing his contract, he’s a very smart guy. When he first came [to Palermo] he was with his agents but he wanted to read every word of the contract."
Arsenal probably don't need any more strikers given the presence of Alexis Sanchez, Olivier Giroud and Danny Welbeck, but few managers would pass up the chance to sign someone compared to Messi.
Ultimately, manager Arsene Wenger needs to add players to his defence and midfield before targeting Dybala - someone he could always revisit in years to come.