Sony to dump FIFA sponsorship deal

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Concerns over corruption are leading to high level FIFA sponsors stepping down.

Gaming giant, Sony will not be renewing its sponsorship of football’s governing body amid growing concerns of corruption within FIFA’s ranks.

The PlayStation maker has previously sponsored a number of FIFA competitions, including the World Cup, as part of a £222m eight year deal, but reports now indicate Sony has made the decision to break its ties with FIFA when the contract ends on 31st December this year.

Nikkei cites Sony’s reasons are due to the company looking to invest in ‘completing structural reforms this fiscal year,’ but the news of Sony pulling out follows a number of reports about FIFA corruption which have put pressure on high profile sponsors to take a stance.

Emirates Airlines has already decided to stop sponsoring FIFA, with Coca-Cola voicing disappointment with the way the body handled a report into the bidding processes for the forthcoming World Cup tournaments in Qatar and Russia.

A spokesman from within FIFA has spoken to The Telegraph to say: "The existing contract with Sony runs until 31 December 2014 and we are currently in discussions with the brand."

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