West Ham's great start - coupled with the poor form of Arsenal, Liverpool and Tottenham - means that the Hammers have a legitimate chance of gaining European qualification for next season.
In order to do that, manager Sam Allardyce may have to do what he did this summer - spend big on exciting new talent. It worked in the summer, with Allardyce attracting Carl Jenkinson, Aaron Cresswell, Alex Song, Cheikhou Kouyate, Diego Poyet, Morgan Amalfitano, Mauro Zarate, Diafra Sakho and Enner Valencia to Upton Park.
After impressing this term, the West Ham board should back 'Big Sam' in the transfer market again, with the likes of Dan Burn, Aleksandar Dragovic and Connor Wickham strongly linked with January moves to East London.
Yet Allardyce could still look to improve his midfield - and Tottenham's Mousa Dembele should be on his wish list ahead of the New Year.
The Belgian international, 27, has slipped down the pecking order at White Hart Lane, and is virtually guaranteed to leave the club after voicing his displeasure earlier this month.
And having previously played for Fulham before his 2012 move to Tottenham, it's clear that Dembele likes London - and a move to West Ham could be ideal.
The Hammers have impressed in midfield so far, but there are still question marks. Mark Noble and Morgan Amalfitano are out of contract at the end of this season, whilst Alex Song is only on loan from Barcelona, and his displays have reportedly attracted interest from Liverpool.
Given that Allardyce's midfield diamond features three central midfielders, West Ham seem to actually have a shortage of bodies there, especially with Diego Poyet out on loan at Huddersfield.
In that diamond, it's often said that you need to have balance - yet West Ham don't have a left footed central midfielder to play on that side of the diamond, something Dembele could offer.
A physical presence with superb dribbling skills, Dembele has been compared to a poor man's Yaya Toure in recent years - just like West Ham target, Pedro Obiang.
Dembele would probably come cheaper than Obiang, is already accustomed to the Premier League, and would give that balance on the left hand side of the diamond.
West Ham fans generally don't like signing Tottenham players, but the possibility of Dembele's availability means this may be too good to pass up.