According to a report in The Wall Street Journal, GoPro are building their own consumer drones. To quote the US daily paper directly, they say GoPro will release "multi-rotor helicopters with high-def camera lenses late next year".
GoPro are already widely popular around the world for their action video cameras, but this will be their first venture into the drone industry.
While many might be excited by this prospect it's worth taking this news with a bit of caution. Making great video cameras does not instantly make you great at building drones.
There is a good chance that this GoPro venture could pay off, but there's an equally good chance their their quadcopter won't be nearly as good as those already available on the market.
WSJ's reports quotes the ex-boss of DJI North America, Colin Guinn as saying: "I'm happy to let GoPro keep making great cameras and we'll keep making great copters."
Two companies currently have control of the drone market and they are DJI and Parrot. DJI highest end model, the Phantom 2 Vision+ retails at $1369, and Parrot's mini AR.Drone 2.0 cost significantly less at around $400.
Both DJI and Parrot had to overcome teething problems with some early models of their flying drones, and their is little reason why GoPro won't experience similar issues themselves first time around.
GoPro reportedly want to come into the market with a price between $500 and $1000, for that price we're presuming that you will get some kind of all-in-one camera/drone product.