An apology from Wigan owner Dave Whelan has been welcomed by West Ham's David Gold.
Whelan made anti-semitic comments, when defending his decision to appoint Malky Mackay, a manager under investigation for sending alleged racist text messages.
In attempting to play down the comments, Whelan made comments about Chinese people and Jewish people, arguing that certain offensive name calling and stereotypes are acceptable in society.
West Ham co-owner David Gold, who is Jewish, was critical of Whelan, speaking to BBC Radio 5 live: "I'm struggling to accept it and there it is in black and white. It's undeniable."
"Maybe it's words that have come out that he will now subsequently regret. I'm saddened by the words. I hope that in some way he retracts this because it is damaging relationships between him and many other people."
Two sponsors subsequently decided to retract ongoing deals with Wigan, and increasingly under-fire, the owner made a apology on SkySports late last night.
He said: "Number one, I would never, ever insult a Jewish person. I have got hundreds and hundreds of Jewish friends. I would never, ever upset any Jewish person, because I hold them in the highest regard.
“If anybody takes offence at anything I have said, please accept my sincere apology. It is either a misquote or, on that day, I must have done 50 interviews.
“You can imagine how many times I have been on radio, television etc because of this case. I did not mean to insult any single person but please accept my sincere apology if they feel that way. It was not intended.”
West Ham's David Gold took to Twitter after hearing the interview to express he was satisfied Whelan had made a retraction.
I'm pleased to hear that Dave Whelan has apologised, it was a most unfortunate comment. dg— David Gold (@davidgold) November 20, 2014
With a number of national newspapers leading their backpages on Whelan's controversial gaffe, it is however may not be the end of he matter just yet, and the FA may decide to take action against the Latics chief.