The computing system, which defeated "Jeopardy" champions more than three years ago, is now helping the tech giant hire new talent.
"It's a whole new era. We're looking for creative, smart, open-minded people who can make things work differently," John Gordon, vice president if IBM's Watson division, said in an interview with CNBC's " Squawk Alley ."
The machine sorted through more than 3,000 applications to help find the right talent.
"One of the biggest challenges for us is - what are the opportunities to go after ? So we opened up Watson to an ecosystem because there are thousands and thousands of ideas people are coming after," Gordon said.
On Thursday, IBM hired 65 people to work with Watson.
However, it wasn't the machine who uttered the words "you're hired." IBM is letting the humans do the talking.
"Watson didn't actually hire all these people that came in. We came through and did that work ourselves as we went through and sorted them out," Gordon noted.
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