Apple bins "free" label for app store's free-to-play games

Apple Sign

Apple's App Store is listing it's selection of free-to-play games in a slightly different way.

Apple have changed the way 'free' games are displayed on the App Store. Where there used to be a button to next to an app that said "free", it now says "get" instead. Take a look below.

Apple Freemium label change

OK, you've caught me. I did download Candy Crush Saga, once! Curiosity got the better of me. I just wanted to see what all the fuss was about. It was swiftly deleted 15 seconds in. I'm sorry!

All the games still appear under the "free" tab of the game section however, as well as the iTunes website descriptions still quoting them as "free" too. 

Increasing pressures from the European Commission could have sparked the change in Apple's labelling. This summer Google was forced by the EC to change its labelling of titles which offer in-app purchases. But it could have easily been South Park that made Apple change their policy.

Earlier this year it was found that just 0.15% of mobile gamers make up 50% of all in-app purchases. Are you someone who spends money on in-app purchases in "freemium" games?

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