West Ham United's start to the season has seen them rack up an impressive five wins from 11 games, leaving them in fourth place after just over a quarter of the season.
After poor starts to the season from Arsenal, Everton, Liverpool and Tottenham, the Hammers do have a legitimate shot at gaining European football for next season - a huge difference from last season's 13th place finish.
In order to do that, West Ham need to try and add more players to their squad in the January transfer window, with players like Dan Burn, Aleksandar Dragovic, Martin Hinteregger, Ismail H'Maidat, Juan Cazares and Connor Wickham all linked with moves to Upton Park in the New Year.
However, a more well known name touted as possible target for West Ham is Tottenham winger Andros Townsend, with the 23-year-old out of favour at White Hart Lane.
Townsend is currently behind the likes of Erik Lamela and Nacer Chadli in the pecking under Mauricio Pochettino, and reports suggest that Spurs will look to offload him in the January transfer window.
That was allegedly interesting West Ham, but has Allardyce inadvertently ruled the Hammers out of the running for his signature?
Allardyce has completely revolutionised the way West Ham play, switching from a 4-4-1-1 system with Kevin Nolan behind Andy Carroll, to a 4-4-2 diamond, which features Stewart Downing creating behind two mobile strikers in Diafra Sakho and Enner Valencia.
So far, we've seen Mark Noble, Alex Song and Cheikhou Kouyate interchange as a midfield three behind Downing, meaning the natural width comes from the runs from full backs Aaron Cresswell and Carl Jenkinson, though central midfielders and strikers to move out to wide areas on occasion.
That makes it difficult to see where Townsend would fit in. With no places for wingers in Allardyce's new setup, Townsend surely wouldn't have a place having never played as a No. 10 or as a striker.
Tottenham are likely to want a fee in the region of £10m for Townsend - who is also a target for Southampton - and West Ham simply can't afford to be forking out that much money for a player who not only doesn't fit the system, but is also inconsistent at the best of times.
Instead, West Ham should be focusing their attention on either signing Winston Reid to a new contract or replacing the New Zealander, whilst the question marks over Mauro Zarate and Carlton Cole mean another striker should be on the agenda - not Townsend.