West Ham may have backed manager Sam Allardyce with funds in the summer, but the Hammers are expected to spend even more money in January.
'Big Sam' has added genuine talent to his ranks in recent months, with Aaron Cresswell, Carl Jenkinson, Alex Song, Diafra Sakho and Enner Valencia all playing key roles in West Ham's great start to the season.
Five wins from 11 games have catapulted West Ham into fourth place at this early stage of the season - a far cry from last season's 13th place finish.
With home wins over last season's top two Liverpool and Manchester City, it's all very positive at the moment for West Ham, but one situation is threatening to cloud their great start.
Centre back Winston Reid, 26, is out of contract at the end of this season, and with no agreement for an extension, the likes of Arsenal, Liverpool and Manchester United have all been linked with a move for the New Zealand international.
West Ham are naturally hoping to keep hold of their star defender, but with the January transfer window on the horizon, it seems they are bracing themselves for bids for Reid.
Having sent scouts to watch Austria duo Aleksandar Dragovic and Martin Hinteregger, it's clear that West Ham are considering a move for a defender in January - but their pursuit of Dragovic has suffered a blow.
The 23-year-old, formerly a target of Arsenal, is the subject of a £12m bid from Spartak Moscow - managed by his former Basel boss Murat Yakin - according to the Daily Mail.
If West Ham are to land Dragovic, then they will now have to match or even improve upon that £12m bid from Spartak Moscow - and that's big money, considering that they already forked out £12m for Valencia this summer and are unlikely to receive a big fee for Reid if he is sold.
Having scored against Brazil tonight, Dragovic is likely to hit the headlines again, and whilst West Ham may well want to bring the Austrian to Upton Park, their hopes have been dented.