By blocking a loan move for Dwight Gayle, Crystal Palace are in danger of stopping the striker from fulfilling his potential.
Wolverhampton Wanderers joined three other Championship clubs in trying to sign Gayle last week, but Palace's rebuffed all of their offers.
Neil Warnock says that this is because Gayle remains second-choice at Selhurst Park, but by keeping him in reserve they are not allowing him to flourish.
The 24-year-old has had taken the long-route to the top-level and it is time that the Eagles put their trust in him to perform.
Gayle was released by Arsenal as a youngster but, after some fine form in the lower-leagues, Palace spotted his talent and parted with a serious amount of money to sign him from Peterborough United.
He was eased in gently, but ended up topping their scoring statistics last season and it was expected that he would be handed a key role under Warnock this time around.
However, he has ended up starting just two games in the league this season, with most his appearances being as an impact substitute.
For Gayle this is a crucial part of his career and Palace are not just harming themselves by not playing their best striker, but they are jeopardising his talent.
These are crucial years for Gayle and he can be doing little more to force his way into Warnock's team.
He already has five goals in just nine appearances this campaign, two more than Frazier Campbell, the club's current first-choice centre-forward, has managed despite spending far longer on the pitch.
The upwards trajectory of Gayle's career has been incessant over the past few seasons, but it has hit a big obstacle at the moment and a loan move would have surely served him better than watching from afar, as he is currently being made to do.