After winning the title last season, Manchester City were hit with a £50m fine for failing to comply with Financial Fair Play regulations, leading to a more reserved summer transfer activity from Manuel Pellegrini's side.
In came Willy Caballero, Bacary Sagna, Eliaquim Mangala, Fernando and Frank Lampard, but their respectively modest spending made them second favourites to Chelsea in the title odds.
So far, it's clear that City have dropped a peg or two, and they already sit eight points behind leaders Chelsea after just 11 games of the season.
A problem for City has been a lack of support for Sergio Aguero, with the Argentine scoring 14 of City's 22 goals so far this season.
Pellegrini chose to let Alvaro Negredo leave for Valencia on loan, and didn't bring in any cover - which has hit them with the injury to Stevan Jovetic, leaving Aguero and Edin Dzeko as their only striking options.
A January addition in the striking department is vital, but they may already have their solution in the ranks - John Guidetti.
The Swede signed for City back in 2008, but has played just once for the club, going out on loan to Brommapojkarna, Burnley, Feyenoord, Stoke City and now Celtic.
Prolific with Feyenoord, Guidetti has continued to impress in front of goal with Celtic, smashing nine goals in ten games, and prompting rumours of a permanent move to Glasgow.
A fee of around £3m to £5m has been speculated, but given City's troubles up top, Pellegrini should be considering keeping him at the Etihad Stadium rather than selling him on.
Rumours have suggested that City can recall him in January, and whilst many thought that would be to sell him on for big money after his exploits with Celtic, it should be to use him in the City side.
At 22, Guidetti could play a supplemental role behind the bigger names at the club, but it's clear that Guidetti has exceptional prowess in front of goal and bags of potential, and that's something City should be keeping hold of rather than selling for just £3m.
It would be a blow for Celtic to lose him, but that is always the risk when you bring in a young player on loan - but whether City will put their faith in a youngster rather than a renowned star remains to be seen.