After backing under-fire boss Sam Allardyce this summer, West Ham are reaping the rewards with five wins from the first 11 games of the season, claiming fourth spot after just over a quarter of the campaign.
Summer signings such as Aaron Cresswell, Alex Song, Diafra Sakho and Enner Valencia have all justified their respective price tags, but much is down to a change in style from Allardyce.
Usually coined as a long ball merchant, Allardyce has switched to a 4-3-1-2 system this season, which has got the best out of Stewart Downing behind the striker, as well as their pacy front two Sakho and Valencia.
Despite that, it's fair to say Allardyce still likes that physical element to his side. James Collins and Cheikhou Kouyate have been key figures so far this term, whilst Andy Carroll also figures to be upon his return.
Blending that physicality with the pace and movement in attack is something that Allardyce appears keen to do, and it's therefore little surprise to see him linked with a move for Fulham centre back Dan Burn.
The 6ft 7in defender is virtually unbeatable in the air because of his size, and at just 22, he's got a bright future ahead of him having impressed in both the Premier League and the Championship with the Cottagers.
He appears to be the ideal Allardyce centre back, and the Daily Mail report that the Hammers are lining up a £4m January bid for the youngster in a bid to take from West London to East London.
However, snapping up another centre back would only serve to ask more questions about the future of West Ham star Winston Reid.
The New Zealand international is out of contract at the end of this season, and with rumoured interest from Arsenal, Liverpool and Manchester United, the 26-year-old may be on the way out of Upton Park.
West Ham naturally want their star centre back to sign a new contract, but there have been murmurings that he wants to force through a move to a 'bigger' club - leaving West Ham to make a decision; sell him in January to try and get some money for him or try to convince him to sign a new deal in the remaining months of the season, risking losing him for free.
Signing Burn would not only be a good insurance policy against losing Reid, but also gives them to mould their centre back of the future - particularly important given that Collins is now 31.