West Ham's squad strengthening this summer led to the additions of Aaron Cresswell, Carl Jenkinson, Cheikhou Kouyate, Alex Song, Diego Poyet, Morgan Amalfitano, Diafra Sakho, Enner Valencia and Mauro Zarate, but that meant that Sam Allardyce had to let some players leave too.
Out went the likes of George McCartney, Matthew Taylor, Alou Diarra, Mohamed Diame and Modibo Maiga, and so far, Allardyce's transfer dealings have been virtually perfect.
With five wins from the first 11 games of the season, West Ham have taken fourth place after just over a quarter of the campaign, and the competition for places led to Ravel Morrison being the latest player to leave Upton Park.
Signed just days after the Bluebirds sacked Ole Gunnar Solskjaer, Morrison, has started just once for Cardiff, making five substitute appearances in an underwhelming loan spell.
Now, Cardiff manager Russell Slade has criticised the 21-year-old, saying he hasn't lived up to his potential - leaving his career at a crossroads.
"There’s no doubt that Ravel has got bags of ability," said Slade. "He has been at Manchester United and West Ham under great managers and with quality players all around him. But it has not quite happened for him. He still has not fulfilled the potential he has shown and the ability he has got."
Reports suggested that West Ham would make a decision over Morrison's future in December, when he returns to Upton Park from South Wales.
With huge issues in his personal life, Morrison comes with considerable baggage - and having failed to impress in his loan spell, Morrison may be drinking in the last chance saloon with West Ham, which could make a permanent January exit possible.