Ubisoft's decision to only allow reviews of Assassin's Creed Unity to be published after the release of the game has backfired on the publisher.
In a recent interview with the BBC, Ubisoft have addressed their decision to hold back reviews of Assassin's Creed Unity until after its release. An Ubisoft spokesperson said:
"The nature of games themselves and the way they are being reviewed is changing, as evidenced by games like Assassin's Creed Unity, Destiny and The Crew - games that have significant online components.
"Having the online elements available and having populated worlds is essential to creating a representative and complete experience for reviewers.
"Achieving this prior to launch is incredibly complex, which is why some games are being reviewed much closer - or as was the case with Destiny, even after - the game launches.
"We are working to adapt our services and communications with consumers accordingly, both by changing the way we work with reviewers and by offering customers open betas or other early access to some games, all so that they have the information they need and want."
However, the statement doesn't really address the core issues surrounding Unity, as we've seen many reports about its poor frame rate on PS4 and Xbox One consoles, as well as many bugs being discovered too, not really the online components.
When reviews are held back until after a game is released it can often raise suspicions amongst players as to why - is there something to hide? Well, in the case of Assassin's Creed Unity it appears to have backfired on Ubisoft. However, they did address the issues raised directly, and they're working to fix them.