The popstar's has launched an app that transforms her new music video Blank Space into an interactive game.
World renowned singer Taylor Swift is not for everyone, and the same can be said for her new free app that has today launched on the iOS and Android app store.
With the ridiculously long name "American Express Unstaged Taylor Swift Blank Space Experience App" you might first struggle to find it, but once you do and then downloaded all of its 400MB you get taken inside the music video to her new single Blank Space.
If you're not a devout "Swiftie" then you've already gone too far and should delete the app now, but if you don't mind a bit of the American then you might just find the interactive experience fun.
Once the music video/interactive experience/game loads up, you will be able to navigate through the video as if you're actually inside its mansion setting... Well to some extent anyway.
Touching certain objects allows you to zoom closer to them, tilting your device allows you to look around and get to grips with your surroundings and tapping highlighted doors enables you to follow Swift and the guy, who we presume has wronged her in some way or another.
Moving around seems relatively smooth, although be warned, moving to quickly with Swift on screen can sometimes distort and stretch her head, which does actually make for amusing viewing.
To make the game that little bit more exciting there are 41 objects to collect within the experience. In testing I didn't find a single one, but then I was too focused on trying to follow the singer and her man around, rather than exploring my surroundings in that much depth.
Joseph Kahn, the guy who directed both the video and the app, told Mashable that he directed the music video like a 'stage show' in order to create and almost a 'fly on the wall experience' for users of the application.
All-in-all it's an ok app but only for Taylor Swift's diehard followers. As you would expect it's very promotional based with tour details and links to purchase her album, as well as the added bonus of short behind the scenes clips.