Southampton's Dusan Tadic may have won many admirers since arriving at St. Mary's this summer, but his manager Ronald Koeman believes that he is still not playing at full-capacity.
Tadic has impressed all watchers with his poise in possession, but Koeman insists that the best is yet to come.
The Serbian has already made six goals for his teammates in his first 10 games in the Premier League, but Koeman feels that he can also become more of a goal-threat himself and he said he told him to start being more selfish on the pitch in a meeting today.
“He’s on a very high level but I think still there is maybe around 20 per cent to be that player that he can be," he said to the Basingstoke Gazette.
“I spoke this morning to him and said: ‘OK, sometimes you have to be a little more egotistic and not look always to give the assist.’"
“Against Hull he had the ball at his feet around the box and he played that ball to Steven Davis, but that’s the moment to shoot and he has a fantastic left. He can score more goals, I know because he has that quality.”
Tadic has scored once since moving to England, but Koeman feels that he should have achieved a far greater total by now.
It is a demanding stance from the manager, but the prospect of seeing Tadic at his optimum performance levels is sure to be a tantalising prospect for Southampton fans who have already been dazzled by the former FC Twente player.
Tadic was brought in to replace Adam Lallana as the creative fulcrum of the side and it seemed a tough task, but he has stepped-up admirably.
His partnership in attacking situations with Graziano Pelle has been one of the major reasons behind Southampton's success so far this season and he will be looking to prove as effective as the campaign progresses.
His lack of goalscoring form appears to be because of a lack of ruthlessness rather than a struggle to carve out opportunities.
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Tadic is actually Southampton's second most potent shooter, with only Pelle, an out-an-out forward, managing more shots.
The Serbian has had 24 shots, hitting the target with most of them, but he is currently being denied by opposition goalkeepers regularly.
He will be hoping that his luck changes soon, though, and Koeman clearly feels he has the ability to start racking up the goals.
Saints are currently in second position in the Premier League table and they face a match against Leicester City this weekend as they look to consolidate their lofty position.