Newcastle United's Sammy Ameobi says that he is determined to become a first-team regular at St. James' Park.
The academy-product has been in impressive form during the campaign so far and he believes that this is just the start for him.
Ameobi has shown his ability in flashes previously, but he says that the time for excuses over failing to sustain his high standards are over and he must start proving his worth now.
“I want to start for Newcastle every week, so I’ve got to make the most of this opportunity and make sure I don’t slip up," he said to the Shields Gazette.
“This season I’ve worked really hard, played Under-21 games to stay on top of my fitness, and have got my chance now."
“I’m not going to let that go this time. I’m not a kid anymore, and I realise that."
“It’s one thing being told you have all this talent, but I’m at an age when I have to produce it."
Ameobi is under added pressure to start showing he can improve the side, as his contract expires this summer.
Before the season began he spoke of the importance of this year for him and he has made a promising start.
Alan Pardew has turned to him on numerous occasions, normally as an impact substitute, to try and help turn matches and he has proven a real weapon for the side to have.
Ameobi's next chance to impress will be this weekend, when Newcastle look to extend their winning run to five, by beating West Bromwich Albion.