Netflix ad campaign uses GIFs that react to current events

Ogilvy & Mather Advertising Paris Netflix campaign

A new campaign for the streaming service uses GIFs that react to current events and weather.

The recent launch of Netflix in France has prompted some innovative and interesting ways of advertising the movie and TV show streaming service, using GIFs. You know, those short animated images that the internet is awash with.

Hiring Ogilvy & Mather Advertising Paris to advertise the service, the company created billboards that use GIFs which react to current events, and even the weather. The campaign will run through to Christmas.

In the campaign video below it shows examples of what passersby can expect, with King Leonidas from 300 using his shield to shelter from the rain when the board detects bad weather. Other ads include Orange is the New Black, and Breaking Bad. Each GIF has a caption which basically suggests you may be better off curling up on the couch to watch some Netflix.

Take a look at the GIF campaign video below. Thanks, Engadget.

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