For West Ham United, it is a case of enjoying the position they are in, but not becoming complacent.
The management style and performance level seemed to frustrate Hammers fans last year, however, after a productive summer in the transfer window, Irons boss Sam Allardyce has revolutionised the East Londoner's style of play, their effectiveness and, perhaps, status.
The club have recently gatecrashed the top four - the product of a superb run that has seen them triumph in each of their last five Premier League matches, whilst slaying Liverpool and Manchester City in the process.
Striker Carlton Cole, who has scored two goals from eight shots in six appearances (three as a substitute, three as a starter), commented on the club's official website that: "The boys are buzzing, we maintained fourth position last weekend so everyone is in a good mood around the training ground and everyone wants to progress.
"The manager said in our meeting on Tuesday that we can't be complacent. We have to keep going, keep firing on all cylinders and take advantage of the situation we're in.
"Of course last Saturday is up there with my top results at West Ham," Cole said. "I remember beating Manchester City 1-0 in 2009 when Jack Collison scored, but that was the last time we beat them before Saturday.
"It was a big scalp for us and it just shows the progression we've made. We just want to keep on producing and churning out the results," he concluded.