The company introduces “Microsoft Band” retailing in the US for $199
Microsoft has launched a new wearable fitness tracking device called “Microsoft Band”. Representing the world’s largest software company’s first foray into the wearable tech market, the device will allow users to monitor their fitness and exercise regimes.
Worn on the wrist, the device contains sensors that monitor pulse rate, track sleep quality and measure calorie burn.
The band also supports communications displays, such as email and text alerts and a Siri-style voice activated assistant called Cortana which will work with Windows Phone 8.1.
Microsoft band goes on sale in limited quantities in the US from today priced at $199.
By comparison two leading wearable competitors both have their offerings at higher price points. Apple, who revealed their smartwatch in September have given a price of $349 in the US for the watch when it releases next year. Samsung’s Galaxy Gear smartwatch has been given a US lead price of $300 and also acts as a companion device in conjunction with one of their Galaxy smartphones.
Microsoft has also launched a health app along with the band called “Microsoft health”that comes with the ability for users to store and collate health and fitness data on the cloud.
Microsoft’s health app collects data from the band itself but can be used with iPhones, Android and Microsoft’s own Windows phones.