Why Tottenham must break the cycle they are in, and leave Harry Kane on the bench this week.
Mauricio Pochettino reportedly left even his players taken aback at the weekend when he left Harry Kane on the bench against Newcastle.
The in-form striker was fresh off scoring a hat-trick against Asteras Tripoli in midweek, but he remains a Premier League after-thought.
Kane is yet to open his account in the league this season, largely because all five appearances he has made have come off the bench.
He is regarded as a second string striker by Pochettino, wheeled out to play in the Europa League and Capital One Cup.
Now, brings the perfect time to change all that.
Spurs face Brighton at home on Wednesday night, and it may seem intuitive that after the club's home defeat to Newcastle, they need to change their selection.
The problem is, if that happens, the cycle starts all over again. When the game against Aston Villa comes around on Sunday, Mauricio Pochettino will start considering that Kane featured from the start in midweek, and must therefore be tired.
That can be his only thought process behind leaving him out against Newcastle, and Spurs need to not land back in the same routine and repeat their mistake.
Kane has shown himself to be more of a danger than Emmanuel Adebayor and Roberto Soldado, who are both infuriatingly inconsistent, and he now deserves the chance to lead the line in the Premier League.
Leaving him on the bench against Brighton will give the under-performing duo, or at least one of them, a chance at getting their own confidence up, and keep Kane fresh for the weekend.
Spurs are at the point now where Kane has to be treated like the priority. With rumours the club are interested in Jay Rodrigez, ahead of January, Spurs need to examine more closely what they already have with Harry Kane.
That means Premier League starts, and begins with resting him against Brighton and treating him like the first choice player he has earned the right to be.