Newcastle United, Aston Villa and Stoke City are all keeping tabs on Burnley's Danny Ings, according to the Daily Mail.
The striker is out of contract at the end of the season and it is thought that the Premier League trio could all be set to do battle to sign him next summer.
The 22-year-old is reportedly happy to delay signing a new deal at Turf Moor to give himself more options when his contract does expire.
Ings is Burnley's highest profile player, but he may see his future elsewhere and the three clubs are all looking to capitalise on this uncertainty over his future.
Ings made a name for himself in the Championship last season, where his form was nothing short of sensational, and was a major reason behind Sean Dyche's side's promotion.
It seems that his displays have not gone un-noticed, though, and Burnley now face a fight to keep hold of their prized possession.
The Clarets have struggled for goals throughout the campaign so far, with Ings picking up an injury which has kept him out for some of it, and their form is a worry.
The side are still hunting their first victory and are struggling to adapt to their new status as a top-level side.
The spirit within the camp remains high, though, and it seems with Ings' future in the balance there could be even more incentive to secure safety.
It will be far easier to persuade Ings to stay in Lancashire if the side retain their Premier League status and they may rely on this to keep hold of him.
The former Bournemouth player would cost only £3 million in the summer, with Burnley due a compensation package due to his age, which seems like a cheap price to pay for a striker with Ings' goalscoring record.