Hong Kong activists hijack HSBC advertising

Hong Kong

HSBC was unwittingly drawn into Hong Kong’s democracy debate after activists hijacked one of the bank’s advertising campaigns to spread their message.

Bloomberg News reports that a poster featuring two identical pictures of a young woman holding a yellow umbrella aloft - one emblazoned with the word 'patriot,' the other marked 'traitor' - was at the entrance of a subway station close to the main protest area in the Admiralty district Monday.

The images underline divisions within Hong Kong, where support for the pro-democracy protesters is mixed with concern by those who say the demonstrations are hurting the economy or fomented from abroad. The poster, at least one meter (3.3 feet) high and more than two meters wide, mimics HSBC advertisements from a global campaign.

'The more you look at the world, the more you recognize what really matters to people,' the mock advertisement says. It features HSBC’s logo and the slogan 'the world’s local bank.'

Hit the link below to access the complete Bloomberg News article:

HSBC Advertising Hijacked in Hong Kong Democracy Tussle

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