Massimo Cellino has certainly generated no shortage of headlines since taking over as Leeds owner.
The Italian is claimed to be a charismatic and superstitious businessman, with reports suggesting those superstitions have affected decisions at Leeds.
A lot of those claims have been denied, although rumours like those of Freddy Frans' suggest otherwise.
“I had to give him details about my star signs and all this stuff. He doesn’t like the number 17 or the colour purple among other things," the defender said about an episode which almost saw him join Leeds United in the summer.
“We heard a few strange stories, like the one about Paddy Kenny not getting a deal because his birthday was on the 17th. Crazy."
Those could just be the words of a defender not good enough to complete a move to Elland Road, though, with no truth to them at all.
But a fresh report suggests Cellino is indeed every bit as superstitious as previously touted, as the Italian wants Leeds to move away from current training ground Thorp Arch, according to the Sunday People.
The owner is said to want to create a new training complex closer to Elland Road because Thorp Arch is too far from the stadium and considered 'unlucky' by the Italian. Cellino is said to attribute significance to the fact that its major refit in 2002 coincided with the decline of Leeds' downfall.
Like the Frans quotes, however, these are just rumours for now...