One of West Ham United's more notable celebrity supporters has appraised the club's season so far.
Brand noted the new "triangular" passing movement, combined with the continued focus on wing-play and cited the re-introduction of Teddy Sheringham, as well as core signings like Enner Valencia as significant factors in the more fan-friendly break-through.
"I think there's a real change in atmosphere at West Ham, I don't know if it's the addition of Teddy Sheringham or the new signings," said Brand to the club's official website. "Big Sam has radically altered the way West Ham are playing.
"It's definitely for the better. We're playing out wide on the wings, and little triangles, it's one of the most exciting times I've had at West Ham for a while."
On the new recruits, he added: "I like Diafra Sakho a lot. I like Enner Valencia and Mauro Zarate. But I really love Cheikhou Kouyate. I love him and it's a shame he's out for a bit. Song looks pretty strong today."
He added: "I miss Nobes [Mark Noble], and no one will ever replace him in my heart, when will he be back?"