Liverpool's Anfield stadium rights won't be sold - commercial chief

Liverpool's chief commercial officer Billy Hogan has been talking about the club's commercial power, as the Reds look to expand off the field in order to aid success on it.

Liverpool's chief commercial officer Billy appears to have ruled out any notion that the naming rights to Anfield could be sold ahead of the stadium expansion.

The Main Stand of the ground is due to undergo expansion work which has been approved by Liverpool City council, and would take the capacity of the ground up to around 54,000.

The Anfield Road end of the ground could also be redeveloped and expanded after the Main Stand's completion which could take the capacity to around 59,000.

However, Hogan has not ruled out the possible sponsorship of the Main Stand following its completion as the club looks to flex its commercial muscle in order to keep up with the rest of the Premier League's big spenders.

He told the Liverpool Echo: “We wouldn’t consider selling naming rights for the stadium as a whole but in terms of the name of the Main Stand that’s something we will look at.

“We’ll be looking to bring in a number of new partners. A naming partnership for the stand would make sense."

It's a wise move to keep the name of the ground - not only does it hold sentimental value but the name of Anfield is a great commercial tool for the club as well.

The Echo's interview with Hogan sheds light on the experience he has in making big name sports sides - notably the Boston Red Sox - a commercial success ever since the ownership of FSG, success has also followed on the field as well.

The Reds are keen to compete with the likes of Arsenal and Manchester United off the field so they can have more success on it, and Liverpool seem to be making substantial progress in that deparment. Everything seems to be considered, but preserving the name of Anfield is essential.

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