West Ham United co-chairman David Gold says that £10 million would not be enough to sign Andy Carroll off him in the January transfer window.
Carroll has been plagued with injury since arriving at Upton Park on a permanent deal last year, making just 15 appearances so far.
However, Gold still sees a future for the front-man and when asked whether he would accept an eight figure offer for Carroll he was adamant that it would be rejected.
The England international forward has failed to impress since leaving Newcastle United in a mega-money move to Liverpool back in 2011 and already it seems that his career is in danger of stagnating.
The powerful front-man has only two goals to his name since signing and he will know that he will need to improve when he does return to action.
His comeback is thought to be imminent, but his place up-front no longer looks a guarantee.
Whilst his presence was an obvious threat when West Ham were playing with a direct style, there is a lot more precedence put on technical ability now that Sam Allardyce has them playing aesthetically pleasing brand of football.
The side have impressed all viewers with their productive approach and Carroll may not be a natural fit in this current team.
Furthermore, there is added competition for places in the attacking zones after Allardyce's summer signings.
Enner Valencia and Diafra Sakho have both made impressive starts to life at the London club, meaning Carroll will have to find his top form if he is to displace either of the pair.
Gold does not seem to be thinking about selling him, though, and the hope is that he will add another attacking dimension to side as they look to continue to build on the momentum which they have after a good start.