This summer West Ham won the race to sign Alex Song from Barcelona on loan. The former Arsenal midfielder failed to establish himself as a first-team regular at the Nou Camp after switching North London for Catalonia in 2012 for a fee of £15 million.
The Cameroon international then had a poor display at the World Cup so it was clear that he needed a new direction in his career in order to give it the kick it so desperately needed.
Many teams wanted the player, but it was West Ham who lucked out. His connection with London and desire to return to the Premier League was key - as he has already revealed Champions League teams got the cold shoulder in order for him to choose The Hammers this summer.
Now he has spoken to Sky Sports about his decision, admitting it was not an easy one, but one he feels is the right one:
"West Ham, some people were saying that I am crazy. For me it was a privilege to come here. It was a very big pleasure to have two or three clubs who are playing in the Champions League wanted me to sign. For me it was not easy decision but I did it because I want to come back to England. I wanted to come back to where I started from. I think it was very important for me to come back here and just try to play because this league gives me a lot and I just want to give some back."
West Ham fans are not complaining. He has performed well in his games so far and with new signing Cheikhou Kouyate now out injured he may prove more influential than first imagined.
For Song, the Champions League glitz has been done, and he is just happy to feel wanted again at his new club. If that is crazy, then football has truly gone mad itself.