Danny Welbeck struck a hat-trick in midweek over Galatasaray, and the praise has not stopped.
From comparisons to Thierry Henry, to comments suggesting Manchester United should never have let him go, the acclaim keeps on coming.
Arsene Wenger too, is receiving the plaudits.
Keen to bounce back from his 6-0 defeat at Chelsea, in the wake of 'failure' jibes from Jose Mourinho, he is being lauded as anything but.
West Ham vice-chairman Karren Brady believes the signing of Welbeck, and Arsene Wenger's record of developing young talent, is a perfect blend.
The told The Sun: "I think Wenger - a specialist in success with young players - has the bargain of the season."
Wenger signed Welbeck for £16 million, one £1 million more than West Ham paid for Andy Carroll.
It's certainly early to laud Welbeck in such terms, a poor display against Chelsea would lead to another knee-jerk re-assessment of his ability, but he will certainly be up there.
West Ham's own Diafra Sakho, three goals in three games so far, a £4 million addition from Metz, looks to be staking his own claim for 'bargain of the season' himself.