Liverpool's struggles up front should see their manager turn to the £4 million striker.
The biggest problem Liverpool's strikers have right now is a lack of balance when it comes to team selection.
Indeed, Mario Balotelli seems to be operating under the impression that he can play however he wants, with his place in the side guaranteed thereafter.
Rickie Lambert, however, a man who has always given his utmost throughout his career, can't buy game time for love nor money right now.
And that is rather peculiar. Indeed, if Brendan Rodgers didn't plan on playing him, why on Earth did he buy the £4 million striker from Southampton this summer?
Right now, the Reds could do with giving Lambert an extended run in the team.
With two strikers, Rodgers' side look so much more effective up front. If Daniel Sturridge is to return to action in the Premier League against West Brom, meanwhile, Lambert would probably be a better strike partner for him than Balotelli on current form.
Rodgers' reasoning behind not playing Fabio Borini might be more understandable. The Italian has underwhelmed since moving to Anfield and disappointed several parties by not leaving the club in the summer.
But Lambert hasn't done anything wrong. He was brought to Merseyside to provide a Plan B for Liverpool. What better time for a Plan B than when nothing is going right for the Reds?
The Liverpool boss should look to use the 32-year-old more often in the foreseeable future, or his decision to sign him will look more and more like a pointless move.