Catching Lightning in a Bottle traces the complete history of Merrill Lynch and its substantial impact on the world of finance, from the birth of the once-mighty company to its inauspicious end.
Throughout its ninety-four year history, Merrill Lynch revolutionised finance by bringing ‘Wall Street to Main Street’, operating under a series of guidelines known as the Principles. These values allowed the company to gain the trust of small investors by putting the clients' interests first, driving a business trajectory that expanded capital markets and fuelled the growth of the American post-war economy.
Written by the son of Merrill Lynch co-founder Winthrop H. Smith, Catching Lightning in a Bottle describes the creation and evolution of the company from Charles Merrill's one-man shop in 1914 to its acquisition by Bank of America in 2008.
Author Winthrop H. Smith Jr. spent twenty-eight years at the company his father co-founded, bringing a unique perspective to bear in telling the story of the company that democratised the stock market and eventually fell from its perch.
Examining the culture and values that built Merrill Lynch into one of the world's most successful and respected companies, readers of this book will discover the fascinating story behind Merrill Lynch and the men who built it - from an insider's perspective.