Five questions in five minutes with Jessica Kruger of Ethos

Jessica Kruger Ethos

Ethos is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology.

According to Wikipedia, Ethos is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology.Using that name for a restaurant in London raises some questions. Cue, Jessica Kruger, the COO of Ethos sparing me five minutes of her time to explain what she is trying to do.

1. Hi Jessica, so Ethos Food as I understand is about global food. Isn’t that just a nice way of saying it’s a mishmash?

Hi Walton. We have brought together what we think is a great selection of delicious food that you'd be hard pressed to find elsewhere. At Ethos, you eat with your eyes, and it's going to be beautiful, and it’s going to taste as good as it looks.

2. Where did the inspiration for Ethos come from?

Ethos grew out of my frustration with meat-free options when eating out, which is one of my favourite past times. Basically you’re faced with either a risotto or a salad. It gets pretty repetitive and it’s often just a bag of lettuce leaves with a sorry excuse for a topping... not what I call a good meal out.

3. Okay - as a self-proclaimed food hedonist – my wife loves great fish dishes, while I’m more of a carnivore. What do you recommend?

Ohhh there is so much you would love! How about amazing Indian-spiced Scotch eggs and their home made tomato chutney? Or what about our delicious velvety butternut squash quiche with a hint of chili? Or our “dengaku nasu” – which is a fancy Japanese name for miso-roasted aubergine? And how about we top it all off with a nice wedge of carrot and ginger cake with lemon icing? How does that sound?

4. We’re also impartial to a good cocktail and a light-bodied red wine. Thoughts?

My absolute favourite summer-time tipple is an Aperol Spritz, so this will be making an appearance. As for a red, we think you might appreciate an easy-going Merlot “Corticello” Cielo e Terre from the north of Italy. It’s light, soft, and I’m having a glass tonight.

5. Finally, besides your own place of course, what are you favourite places to eat and drink in your new locale?

Soho's just a stone's throw away and there's always something new going on in the food scene there. I finally made it to The Palomar last week and had Kubaneh, their delicious potted Yemeni bread, and the Jerusalem-style polenta with mushroom ragout. Yum. But it was actually the amazing service that took the cake. The guys there were great. Otherwise I like how Caravan is shaking up menu items. They have some delicious and really creative dishes.

Thank you very much for your time. Good luck with your opening and see you in September!

Thanks - look forward to having you round!


48 Eastcastle Street, London W1W 8DX