West Ham's Karren Brady fears for the future of Leeds' Darko Milanic, before he has even managed a game.
Darko Milanic takes charge of Leeds United for the first time this weekend, starting a new era for the club.
The former Slovenian international captain has won titles in his native Slovenia as a manage and coached in the Europa League, and the owners have high hopes.
A leading figure at a Premier League club has now raised questions as to whether Leeds are aiming too high too soom.
West Ham vice-chairman Karren Brady believes Leeds are unintentionally setting Milanic up for a fall.
She wrote in her Sun column: "Hardly had Milanic taken his first breath of Elland Road air than the owner was demanding a swift return to the Premier League - like this season.
"But Italian owner Massimo Cellino has had three managers at the club in just six months.
"Darko days are ahead, I fear."
Cellino has admitted he made an error with regard to the hiring of Dave Hockaday, but it is important to remember Milanic is only his second appointment during his time there.
Milanic has already sought to play down promotion hopes early on, telling the same paper: "We want to be promoted and then stay there. But promotion is not yet our primary objective this season."