West Ham have enjoyed a decent start to the new season, with the peak certainly being last weekend's shock 3-1 win over Liverpool - a game in which Sam Allardyce's side never looked like losing control. 'Big Sam' had his fair share of critics from fans and even board members last season, but the Hammers backed the former Bolton, Newcastle and Blackburn boss in the transfer market with the signings of Carl Jenkinson, Cheikhou Kouyate, Aaron Cresswell, Alex Song, Diego Poyet, Morgan Amalfitano, Mauro Zarate, Enner Valencia and Diafra Sakho - and so far, it seems to have worked.
Yet with so many arrivals, players had to leave too. The likes of George McCartney, Alou Diarra, Matthew Taylor, Joe Cole, Mohamed Diame and Modibo Maiga all left Upton Park before the transfer deadline, but one player has been allowed to depart on loan this week.
Midfielder Ravel Morrison was always highly rated at Manchester United, but his attitude and off-field problems led to his move to West Ham in January 2012, and whilst he looked like fulfilling his potential in a superb display against Tottenham last season, Morrison has once again faded and was loaned out to Queens Park Rangers last term.
Morrison, 21, has now been sent out on loan again, this time to Cardiff City as West Ham look to give him one final chance away from Upton Park - and manager Allardyce confirmed that the Hammers will decide his long-term future in December as they monitor his progress - both on and off the pitch.
"It's first-team football for Rav, and, like last year, when he's not involved and playing in the first team, that's what he wants to be doing," said Allardyce.
"He can go and play some football and see if he can get a regular game and we can keep him an eye on him. And then in and around Christmas time we have to make a decision regarding Rav because he's coming into the last year of his contract now."