The worldwide fashion brand/designer’s flagship store opens on Thursday in Mayfair, featuring polished-concrete stairs, a signature scent and, possibly, David working as a doorman
1) The store was designed by Farshid Moussavi, one of the most successful female architects currently designing. Moussavi was responsible for the masterplan and infrastructure of the London Olympic Park. For a sense of her angular, modern, clean aesthetic, check out the Museum of Contemporary Art in Cleveland, Ohio. Also, she’s very glamorous and wears five-inch heels to site meetings.
2) It has a signature scent. Diptyque’s Feu de Bois candles, to be precise.
4) There’s a Damien Hirst in the VIP personal shopping area.
5) The American walnut cabinets are all made with wood from the same tree. Victoria described this as “really, really expensive” – and we suspect her bar for “expensive” is slightly higher than most people’s.
6) Anna Wintour has been already (She was coming in as the Guardian were leaving. We got there first. She was in a Prada coat).
7) The central feature is an imposing polished-concrete staircase. So maybe don’t wear tricky heels unless you want to risk falling over in front of VB, Anna or similar.
8) VB’s favourite feature is the dark, beetle-shell green glass wall of the changing room.
9) Even megastars have builder trouble. Two nights before opening, Beckham arrived for an evening visit to find the builders in finishing off a few jobs, “and getting dust all over the clothes. They hadn’t protected the clothes! Can you imagine?”
10) VB has suggested that David might be found working in the store now and then, perhaps as a doorman. Any reader who can send us a snap of David actually doing this wins a prize.
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