Wednesday’s Capital One Cup tie with Crystal Palace offers Sammy Ameobi a rare chance to impress for Newcastle United and the academy graduate needs to take it with both hands if he is to forge any kind of future at the club.
Something of a peripheral figure at the club in recent times, the 22-year-old was this week told to shape up or ship out by under pressure Magpies boss Alan Pardew, who is desperate for the youngster to finally live up to his Premier League potential.
"Sammy is a player who has unbelievable talent, but we have been waiting and waiting for him to deliver something on the football pitch," he told the Northern Echo.
"I warned him this week I am running out of time with him, and he is running out of chances."
The trip to Selhurst Park could be a rare opportunity to impress from the start, with Pardew likely to name a much-changed side for the League Cup tie, with the Toon boss keen to ensure the club remains focused on turning around their Premier League fortunes.
Arguably Ameobi’s finest moment as a Newcastle player came in this competition, with the winger netting an extra-time winner some three years ago in a second round victory over Scunthorpe United.
He followed that up with another goal in the competition last season, scoring in a 2-0 triumph over lowly Morecambe.
And if Ameobi is keen to establish a future at the club, then another memorable strike in South London could be required with the midfielder making just two top-flight appearances for Newcastle so far this term.
Things have hardly been helped by the emergence of Rolando Aarons coupled with the big-money signing of Remy Cabella.
But with Ameobi proving something of a fan favourite, given that his brother Shola served the club well for over a decade prior to his summer release, a bright future could still lie ahead – he just needs to fight for it.