Smartphone users snapped up Apple's latest iteration of the iPhone in record numbers, the tech giant announced on Monday, saying the first weekend of sales topped 10 million.
In a statement, the Cupertino-based company said sales of the iPhone 6 and iPhone 6 Plus eclipsed the launch figures of last year's 5S and 5C models, which moved nine million units in their first weekend.
CEO Tim Cook said despite technical glitches in the pre-order process, "we couldn't be happier." Apple "could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible."
The big number is significant for multiple reasons. Many analysts had been expecting Apple to merely match last year's launch tally, given that the company's biggest growth market, China, wasn't in play. Those analysts are now likely to boost their revenue and earnings estimates for Apple's fiscal fourth quarter, since all iPhones shipped before next Tuesday will be included in that period.
The delayed launch of the iPhone 6 in China is now also likely to shift from a negative to a positive, since Apple's results for the next quarter are likely to get a boost from that event as well.
The big result may also change the game for the quarter that ends in December. Wall Street analysts generally had been looking for 59 million units in the quarter, and are now more likely to raise those estimates if the iPhone 6 is available for most of the quarter.
In early trading, Apple's stock jumped by 0.7 percent from Friday's close, trading near $102.
--By CNBC's Jon Fortt; writing by Javier E. David