MLS and EA Sports held a launch party for FIFA 15 on Thursday evening in New York City, with the event marked by a special musical performance from cover star and noted hip hop enthusiast Clint Dempsey.
The Seattle Sounders forward and US national team captain announced during the World Cup that he was set to release a full album with rapper XO, titled “The Redux”, and the performance of the track “Hot Fire” alongside Trae the Truth marked his first live showing since the reveal.
The event also saw MLS launch the league’s new logo, as part of a branding campaign dubbed “MLS Next”, with others domestic-based stars like DeAndre Yedlin, Tim Cahill, Maurice Edu, Erick Torres, Bradley Wright-Phillips and New York City FC signing David Villa in attendance.
The new look is set to usher in an exciting new era for MLS, during a time in which the game’s profile in the USA has never been higher, and Villa, who will start life in the States in 2015 when expansion side NCYCFC begin their inaugural season, has lauded the recent efforts to increase the league’s footprint across the globe.
‘Success comes with work and here they’re working to make this league compete with the most important leagues around the world,’ he told MLSoccer.com. ‘Time and work and desire is what you need to achieve that.
‘When it comes to attendance, MLS is already one of the best leagues in the world,’ he continued. ‘But through work comes growth and that growth will continue year after year. It’s early -- the league is only 20 years old, but it’s on the path to get there. Why not?’