Despite the questions surrounding the future of manager Sam Allardyce, West Ham backed the former Bolton, Newcastle and Blackburn boss in the transfer market with a host of new signings arriving at Upton Park.
The likes of Carl Jenkinson, Cheikhou Kouyate, Aaron Cresswell, Alex Song, Diego Poyet, Diafra Sakho, Mauro Zarate and Enner Valencia have all arrived in East London as the Hammers look to push towards the top half of the Premier League table.
Despite all those signings, Allardyce dipped back in to the transfer market on deadline day, with Marseille midfielder Morgan Amalfitano joining for around £2m after being told he had no future under new boss Marcelo Bielsa at the Stade Velodrome.
Amalfitano, 29, enjoyed a loan spell with West Bromwich Albion last season, notching four goals in 28 games for the Baggies before brought back to English football by Allardyce - who believes the Frenchman can give his side a much needed creative spark, which the club lacked at times last season, according to London24.
"He’s played Champions League football and been in and around the top of the French league with Marseille," Allardyce said. "I spoke to [former West Brom manager] Steve Clarke about the player. He’s a creator with a few goals to add to that, and if we can get a few more goals out of him that would be fine."
"Last season goals were a struggle, not the performances, that’s why at times we didn’t win as many games as we should have," added the Hammers boss. "He’s a creative player and can play in a number of positions. For him to get better than four goals, that would be a great addition to our overall total. Him and Alex Song were two exceptionally good signings late in the transfer window."